Variable Data Printing can be used for a variety of different print outputs. One of the most common uses is direct mail marketing. Research has shown there to be a greater response rate in these campaigns when VDP is used.
The return on investment has been found to be higher and very little effort is required on your behalf to do this.
How Does it Work?
You can send us a master template of a design that you would like to send out to your clients.
We then take the data that you have provided and alter the template based on the variables you wish. For example, this could be by name, gender, or location.
This allows you to keep the branding on your mailing the same whilst being able to personalise each print in one job. This makes it cheaper and more efficient than one-off printing techniques.